Having coffee with an old friend in Brighton’s North Laine recently, the conversation quickly, and inevitably, turned to the climate crisis. Many of my conversations do these days, especially when discussing my small business, the Brighton Socks Company. My friend and I agreed, without question, on the need for sustainability across the business. But what happened next took me by surprise.

“What do you actually mean by sustainability?” my friend asked, with genuine curiosity and a hint of devil’s advocacy. The question, loaded with trepidation and intrigue, sat silently in the otherwise bustling café for just a little longer than I would have liked. Here I was, running a “sustainable” business, yet struggling to articulate a suitable response. So I did what I normally do when faced with a conundrum and reached for my phone – before nose diving down an internet rabbit hole.

The dictionary defines sustainability as “the ability to be maintained at a certain rate or level” or “the avoidance of the depletion of natural resources in order to maintain an ecological balance.” Simple enough, yet when applied to the messy realities of running a business, I had a sense that these rather basic definitions may quickly reveal their limitations. My search continued.

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